Supplement companies love to play marketing games with protein percentages and many times they disregard the approximately 5% moisture content that is naturally present in powders, but can be dried out in a lab resulting in a protein concentration claim that is 5% higher than it actually is ("as is") in real life for the customers. However, in our ZERO CARB/ZERO FAT ISOBEST the whey protein isolate is truly well over 90% concentration "as is" so we are able to give you a finished protein shake formula that is 90% protein! Additionally, ISOBEST has zero fat and zero carbohydrates meaning that it has no lactose or cholesterol either. This highest quality whey protein isolate - processed using a low pressure and low temperature combination of cross-flow ultrafiltration and microfiltration techniques - provides all the crucial amino acids and biologically active protein microfractions including beta lactoglobulin, alpha lactalbumin, bovine serum albumin, immunoglobulin G, lactoferrin and glycomacropeptide. DIRECTIONS: ISOBEST can be used with any meal to boost its protein content or by itself in special circumstances (dieting, before and during training, before bed, etc.) Typically protein intake from shakes is limited to 50% of total daily protein consumption - use accordingly. Mix 1-2 servings with any liquid to make a shake. Ingredients (vanilla flavor): CFM whey protein isolate [processed using a low pressure and low temperature combination of cross-flow ultrafiltration and microfiltration techniques providing biologically active protein microfractions including beta lactoglobulin, alpha lactalbumin, bovine serum albumin, immunoglobulin G, lactoferrin and glycomacropeptide], vanilla flavor, acesulfame-K, sucralose.